New Microsoft PPC In The Works?

Great article, seems Microsoft is hiring (dust off those resumes people):

Kenexa, a Wayne, PA, employment recruiter, last month posted job vacancies on MarketingSherpa.com, Monster.com and HotJobs.com, seeking paid search specialists for Microsoft. A Kenexa recruiter confirmed yesterday that he is recruiting for jobs at MSN for pay-per-click account executives, marketing analysts and marketing specialists

Read The Rest Of The Article Here

This could mean that MSN has plans for giving Google some ppc competition.

Competition is a good thing – great news for us affiliates!

Let’s hope they do a GREAT job in deterring click fraud.

Google Adwords Policy Change

Google has changed the rules!

Google AdWords(TM) Announcement:
Affiliate Policy Change

Hello from the Google AdWords Team:

In January 2005, Google will incorporate a new affiliate
advertising policy that is designed to provide a better user
and advertiser experience.

_____________________________________________

What is changing:

With this new affiliate policy, we’ll only display one ad per
search query for affiliates and parent companies sharing the
same URL. This way, users will have a more diverse sampling
of advertisements to choose from. As always, your ad will be
displayed based on its Ad Rank for given searches, which is
determined by a combination of your ad’s maximum cost-per-click (price) and clickthrough rate (performance).

For instance, if a user searches for ‘books’ on Google.com or
anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword ‘books’. If we find that two or more ads compete under the same URL, we’ll display the ad with the highest Ad Rank.

How this will affect you:

If you’re an affiliate, this means that you no longer need to
identify yourself as an affiliate in your ad text. However,
your current ad text will continue to display your affiliate
status until you change it.

Affiliates or advertisers using unique URLs in their ads will
not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.

What you should do:

We recommend that you continue to monitor your ads’
performance and optimize your ads as needed to ensure they’re bringing you the best results. Please visit our Optimization Tips page for more information:
https://adwords.google.com/select/tips.html

By improving our ad relevancy, we believe that users will have a better search experience, which will help you reach more potential clients in the future. We’ll continue to make improvements to AdWords over time to further improve the user experience and help increase the performance of your ads.

We look forward to continue providing you with the most effective advertising available.

Sincerely,
The Google AdWords Team

This will impact affiliates who directly link to their merchants through adwords. What will happen now is a probable mass page building effort, more affiliates will build websites or landing pages to direct their adwords campaigns to.

I don’t direct link to merchants with my adwords campaigns, and I do try my hand at SEO for organic search results. I have better luck with Yahoo and MSN search than I do with Google.

But this change brings both good and bad for affiliates. I think our ppc costs will probably drop “for a time”, but the index load in Google is gonna jump high.

Right now we have:

4.25 Billion Pages Indexed for: .com

845 Million Pages Indexed for: .net

8,058,044,651 Web Pages

With the amount of pages built to accomodate Google’s new adword policy, we’re sure to see even more competition in the SERPS.

Time to really hunker down and get a handle on all this SEO stuff!

Trying To Dodge PPC Fraud

I’ve spent a lot of cash trying out the ppc engines out there, and really only rely on Google Adwords right now.

Some engines are flops – no traffic at all.

Some engines send crap traffic – bots and paid clickers

Currently I really only feel confident advertising on Google. I do have content unchecked because let’s face it, there is a lot of ppc fraud running rampant right now.

Here is a great article on ppc fraud by paid clickers, really opens your eyes as to what people are willing to do to make a buck online:

Stop Click Fraud

I’m not sure how Google and Overture and all the rest can monitor fraudulent human clicks though? How can they tell if someone is paid to click or not?

Here’s a thread that had a lot of interesting thoughts and info:

Is Click Fraud Ruining PPC Ads?

And an article:

Eight Months Of Click Fraud In Oregon

I guess ppc fraud will always be out there. It’s up to us to stay informed and dodge as many of those bullets as we can.

But how this fraud can be allowed to continue is really unbelievable to me. How many millions of dollars are being soaked every month?