I seem to have stumbled across a kindred spirit on my prowls through the blogosphere: Enough With The Adsense!
I really really don’t see the allure of Adsense. Aside from a few of the most popular blogs, I doubt many of you are making very much from it, probably not even enough to pay for your webhosting, assuming you even *need* to pay for webhosting. Who actually clicks on the ads? Several web browsers come with a plugin where you can turn off third-party scripts, and that includes Adsense, of course. Most of the bloggers who post their monthly Adsense revenues earn less than $20/month. Some people seem to think that more ads = more money, and one can scarcely find their content for all the ads, reminiscent of an about.com page.
I LOL’d at the about.com page reference. Really Loud. Cause it’s so damn true :lol:.
I’m not a superfan of Adsense. Anyone who’s followed SuperAff for any length of time knows that. But I don’t begrudge anyone trying to earn a buck or two or million for themselves online. If someone feels Adsense is their Holy Answer, rock on.
However if Adsense isn’t used respectfully and a webmaster or blogger insists on shoving the ads in my face for their better return rather than my better experience–I just don’t come back. I view adsense as an updated version of the popup ad when it’s done In-Your-Face style. And I think if blog readers and visitors feel the same way I do, they really need to back out and not revisit. That’s the only way the silliness stops. Hurt the wallets.
But this post isn’t going to be about all that–I’m interested in a juicy reference she pointed to: On greed and speed from the “I Will Teach You To Be Rich” blog. At first I thought it was going to be some lame internet marketing super guru type blog. And how refreshing and suprising that it isn’t like that at all! It’s an AWESOME blog! Added to my feed reader ;).
Here’s a pattern I see a lot:
1. Somebody launches something
2. He tries to make money
3. Then he tries to make it valuable and useful
What a funny way of doing things.
I don’t think he’s talking about the typical bait & switch technique (fill a site with value–then drown with monetization once it takes off). But Ramit is saying something we forget about sometimes:
Focus On Providing Value–NOT Making Money
Everybody seems to be in a big fat hurry to make money. I call this greedy, but not in the traditional sense of the word. It’s greedy because I don’t think it should be the first thing on anybody’s mind. This kind of thinking is short-sighted, often self-defeating, and ultimately results in less money.
Hmmm. That’s a bit contrary to what a lot of the pros and gurus advice is saying (and selling) isn’t it. He discusses Adsense and blogging:
Second, I knew that once I put ads up, I’d focus on optimizing the ads rather than creating content. In other words, I’d focus more on trying to make money than actually improving the site.
Nails it IMO.
(Incidentally, the dirty secret of bloggers and AdSense (or other ad solutions) is that most bloggers are making very, very little.)
Make the right long-term decisions, not the ones that give you $10 and some gummi bears
Next time you have some opportunity, STOP THINKING ABOUT HOW TO MAKE MONEY OFF IT IMMEDIATELY. PLEASE!!!!!!!!!
Actually I could c&p his entire post. How about you check it out yourself: On greed and speed – I Will Teach You To Be Rich
Think Long Term: Adding Value to the Web. Am I doing that and how can I do it?
Interesting concept isn’t it ;).