Stop Setting Goals!

Michel Fortin (aka The Success Doctor) has plopped a freebie here for you to enjoy:

Stop Setting Goals! (Not For The Faint Of Heart!)

I wrote this book as a way to teach myself, in my life, and a way to go through some of the hardships I was going through. It’s about increasing your self-esteem, living a life of purpose and stop “managing your time” and focus on managing your life instead.

In fact, the book is entitled, “Drop Your Goals And Manage Your Life! (Rather Than Set Your Goals And Manage Your Time: A Plan For Giving Back The Quality Your Life Deserves).”

I used to sell it for $30. Well, being a tad nostalgic this week and ruminating and rummaging through my old stuff on my PC, I found an old copy, changed my contact info at the end, and converted it to Adobe PDF…

… And I’ve decided to give away free copies!

Michel gives permission to pass it around, so I’ve also uploaded it here if anyone wants a copy:

Drop Your Goals And Manage Your Life!

I also believe in karma, in that what goes around, comes around. So please, if you want to pass it along, reprint it, give it away, offer it as a download, email it to friends, distribute it… Go right ahead!

Thanks to The Entrepreneur’s Hotsheet for the heads up.

ClickBank RSS Feeds

You can provide fresh content to your websites with Clickbank products using this freebie:

ClickBank Product Feeds Delivered by RSS

ClickBank RSS Feeds – is a new technology to convert the ClickBank’s product database to behave like a news source (like Yahoo News).

I haven’t tried it out yet – just found it. I see that you can implement a keyword filter to match your content. Fresh content plus affiliate commissions, gotta love that! ๐Ÿ˜†

On Page Link Checker

I use Firefox mainly as my feed reader, but every now and again I like to check out the extensions available. This one’s kinda neat and can be useful for web dev stuff (or eyeballing a competitor’s site! :wink:)

Firefox Link Checker

Check webpage links at a glance with simple color coding. Ditch those massive listings of bad links that provide no context and add LinkChecker to your arsenal of web development tools today.

It only checks one page at a time but still can be quite useful.

The greatest thing about Firefox’s extension feature is how easy these tools are to add to the browser. Love that! Now if only the browser would speed up a bit.

Killer Marketing Strategies – Dan Kennedy

So the latest ‘oldie but goodie’ I’m reading is Dan Kennedy’s 63 “Killer” Marketing Strategies (see free download link below). Somehow I found it in my mile high ebook pile.

Although the focus is on direct mail, surely there are some nuggets for us affs to grab hold of?

Some notes:

Every element of an ad, printed piece, or strategy should advance the sales process. If something does not move the prospect closer to purchasing, what is its purpose?

I wonder if that means ‘dump the cursor trail’ or ‘dump the strobing, flashing banners littered all over your site’. Ya think? So I like my aff sites nice, tight, and clean. I don’t do well with clutter, both in real life and online. My sites do reflect that. But do I have wording placed in spots that really aren’t necessary? Do I have graphics that tend to take away from the product focus? Things to look at.

Dan also mentions the importance of a USP (we looked at that a few blog entries ago). He has an interview listed with Tom Monaghan and Domino’s Pizza and the USP he used: “Fresh, hot pizza delivered in 30 minutes or less — guaranteed!”

Then there’s a quote from Eugene Schwartz from the book: Breakthrough Advertising:

‘The power, the force, the overwhelming urge to own that makes advertising work comes from the market itself, and not from the (advertising) copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exist in the hearts of millions of people and focus those already existing desires onto a particular product.

Dan comments on that:

This is why success comes from identifying a buying motive and structuring a product-service-offer to fit it not from creating a product-service-offer and then goin in search of a buying motive for it.

No amount of advertising can sell a product no one wants.

Let’s take a look at that. To apply this to aff marketing, what is one of the biggest recommendations? Find demand – then fill it. And that is what Dan’s saying here. This is the hard part (for me). I can find a great niche, lots of demand, little competition – yet no product to promote, or a merchant I’m willing to work with. I guess that’s why there’s little competition! ๐Ÿ˜†

The ad copy needs to focus on emotions – not logic.

Another blurb:

What about “even dollars” versus $19.95 or $19.99? Overall, I find that a price ending in .95 works better than .99; often .89 out-performs .95, and the odd numbers almost always out-perform even dollars.

I know as affiliates we can’t fiddle with the pricing. But we can sure try applying this info to other things we do have control over, such as reseller products, our own product offers, etc. Good bit to note.

This was also interesting:

Direct Mail Best Months – Excluding Christmas Holiday Season

Best Months:

February – May
September

OK Months:

January
August
October

Worst Months:

June
July

Remembering that this excludes the holiday shopping season, how does this relate to your online marketing efforts? I’m surprised at how the two correspond (from what my current experience has been).

I’m not even half done the ebook yet, but found plenty of info to pull and apply to online marketing. If you’d like to read the ebook yourself, I’ve uploaded it here for you to grab:

63 Killer Strategies – Dan Kennedy