There seems to be something new going on with blog comment spam. It’s been hitting me here at SuperAff as well as creeping into a few other blogs.
- It’s not autogen spam, it’s a human being taking the time to comment in a way that’s applicable to the blog post (at least kinda/sorta)
- They’re sneaking in questions that mention (and sometimes link to) products, services, people. They’re asking for advice (what do you think of xyz; I’d like to try ABC–what do you think; I need a good quality widget and I think 123 is really good, thoughts?).
- The comments are made by people that have never spent a few weeks/months on your blog making relevant comments that add value in any way, but suddenly *poof* they arise from the mist needing your advice about a product.
- The discussion on your blog is about Problem A, and again, they arise from the shadows to gush about Product #1 (never heard of before) to solve that problem. Complete with web address (sometimes).
The comment spam is so good at times that it’s hard to be sure someone’s intending to syphon your traffic to their product/service, but when in doubt–do a web search. You’ll almost always find several (dozens/hundreds) helpful commenters across several blogs and forums with the same plea for help or same product suggestions. The language/feel of the comment is a dead ringer.
Bottom Line: It’s your blog. Your traffic that you worked hard to build a relationship with. If a comment sticks out like a sore thumb, nuke it without apology.
I almost want to say: Learn from it and promote your own blogs/products/sites this way, because it’s done really well and flies under the radar for the less experienced. This could be a possibility for a site or product you don’t really care about building a good reputation (or brand) for, but for a web property that matters–it’s not a good idea. No one likes the smell of spam and that smell hangs on for years (and is in full view for eons via the web/search engines/web archives).
The level of increase in this type of spam is having me wonder if there’s a product launch coming up, “How To Use Other Blogs To Promote Your Products Without Being Deleted For Spam”…only $99.97 if you buy now! Or maybe it’s someone’s WOMM campaign service they offer for a fee, who knows.