Halloween Guerrilla Marketing

Dozens (hundreds) of kids will be lining up on your doorstep tonight. And on the doorsteps of your friends, co-workers and extended family members.
Picture This: Slips of paper, labels, stickers or printable business cards tucked into treat bags. Halloween Puzzles, Word Finds, Coloring Pages. Colorful, eyecatching for kids and parents. Whatever is used as [...]

Grasping The Concept Of Online Targeted Advertising

Knowing your audience is crucial in the online world of money making. Traditionally that meant real world marketers focused on demographics such as:

What is the age group? Male or Female? Income bracket? How many kids? Home owners or renters? Working or retired? yada yada.

Companies spent a lot of money to find out statistically what [...]

You’re Not Creating New Attention, You’re Stealing It

Ok maybe ‘Stealing’ is kinda harsh, but you’re definitely taking it from somewhere. When trying to come up with ways to develop hooky content and sites, it’s helpful to realize that you’re not pulling traffic and attention out of thin air. You’re actually trying to take someone’s attention from one website and directing it to [...]

Your Content Has To Have A Hook

The past couple days I’ve been rumbling around the net marketing world reading blog posts, reading forum threads, listening to podcasts and recalling the overall message that I heard when I was new to the “Let’s Make Money Online” world.
As a newbie, there are two things you have to remember:
1. Everyone who’s selling you something [...]

Hey, Is Two Years In Your Plan?

Print and Pin: How to: Build an Affiliate Site You Can Sell for $1M.
I think the quick cash methods, the building for serps plan, the MFA sites, the thin affiliate sites…they can be good starts for the beginner because there are plenty of net-life-lessons involved. Examples:
Serps crashes
Adsense clicks dropping in value
Click rate drops (ad [...]

BootMoney

I remember sending some link love to Shoemoney when he had something like 5 bloglines subs (imagine that!), so what the hey–let’s send a little love to Bootmoney too. Hot damn I can’t stop laughing!
Nice way to start the week ;). Have a good one!

Affiliate Marketing, WOMM, Buzz Marketing & Full Disclosure?

Oh now things are getting interesting as the net is maturing: New FTC Position May Force Changes For PayPerPost and Affiliate Marketers:
The FTC issued an official opinion stating that people who endorse of a products, and who are compensated for their efforts, must disclose the nature of that relationship to their “customers”. While its not [...]

Focus: Value First - And Then Money. Whaaaa?

I seem to have stumbled across a kindred spirit on my prowls through the blogosphere: Enough With The Adsense!

I really really don’t see the allure of Adsense. Aside from a few of the most popular blogs, I doubt many of you are making very much from it, probably not even enough to pay for your [...]

Goal Reconnection - Build A Residual Income

I’m looking at my numbers for this month and I can’t help but be reminded of what’s so gosh darn awesome about building a presence for yourself online.
For me it started out with Affiliate Marketing–building a website that I would earn commissions from. Although I have a somewhat unique offline background, I still find [...]

Affiliates: Heads Up on Mashups

Playing around with APIs and building mashups is becoming quite a popular online sport for webmasters and techies. Mixing products easily and seamlessly from places like eBay, Amazon, Yahoo! and Commission Junction merchants all together in one site–that’s mighty powerful stuff.
Looking at the Commission Junction API info provided on ProgrammableWeb:
Advertisers can now offer publishers enhanced [...]