New Theme Design & Semi Blog Update

I’ve updated the design for SuperAff and will be working on the blog over the weekend, I suspect things may be buggy for a few days until I get everything hammered out. You’ll notice the design is a slimmed down, less cluttered look than the previous design–yes that’s a hint of things to come. I’ll have an update next week on where SuperAff is heading. I received a wide panel monitor for Christmas, I HAD NO IDEA the theme looked so awful! 😆

You’ll notice the removal of “the affiliate marketing blog” tagline at the top of the page–there’s a reason for that. I’ll have more info next week. I’ve ranked #1 in Google for “affiliate marketing blog” for several months now (go figure!). I think that’s about to change :lol:.

I still want to gather together resources for freelance and outsourcing work (as mentioned here previously). I don’t have a lot of resources yet so if you’re interested in having your info added to the list, please send me a note.

I have several emails and requests to work through, I’ll try responding by the end of the weekend. If you’re waiting for a reply–you’ll hear from me.

I hope you like the new look!

Still on Semi-Hiatus

Quick note to say I’m still alive, still blogging, but still on slow-mo here for the next little bit. I hope you had a nice holiday, spoiled your family rotten and came back refreshed and ready for a kick butt year ahead, I have firm faith it’s going to rock this year :).

Have a good one!

GoDaddy Coupon

*Edit* – October 1st, 2007

I’ve checked these three coupon codes and they’re still working:

gdm0910p 15%
BTPS7 20% (min $50 order)
ZINE3 $2 off per domain

=====================================

I just renewed some domains and after trying a handful of coupon codes I accumulated, this one still worked:

cjc695dom

*Not sure how long it’s good for, but probably the 31st of December

$7.20 per domain (new and renewal), includes the .25 ICANN fee.

I picked up a bunch of renewals at Namecheap as well, still much cheaper dealing with them if you use private whois at all. GoDaddy seems to like to gouge on private whois renewals (compare $7.88 for a 5 domain pack of private whois with Namecheap vs. $8.99 for each private whois renewal at GoDaddy–yeeeoooowch!).

Free PHP MySQL Traffic Stats

Found a new (to me) web stats program to try. I’m needing something with more detailed stats to track growth and here’s what I’m loving so far: phpTrafficA – Web statistics made easy:

phpTrafficA is a GPL statistical tool for web traffic analysis, written in php and mySQL. It can track access counts to your website, search engines, keywords, and referrers that lead to you, operating systems, web browsers, visitor retention, path analysis, and a lot more!

One of the features I’m in love with is the keyword section, poke around in there and you’ll find the search engines listed with which keywords used. Nice!

ETA: Forgot to mention another sweet feature…You can look up a single day and see what keywords were used, which referrers sent traffic, what the popular pages were. Or view the stats for a single page, see what keywords are being used to find it, which search engine likes it, who’s sending traffic to it, sweet stuff!

You can also track multi-sites with this whether it’s on the same server or not (pixel tracking). If the sites are all on the same server, no pixel needed (nice!).

If you’re using this on a wordpress blog, just plunk the php code in the main index.php file.

I mentioned another one I really like some time ago: TraceWatch. You may want to give that one a shot too and see which one you prefer (good path analysis as well).

Affiliate Marketing, WOMM, Buzz Marketing & Full Disclosure?

Oh now things are getting interesting as the net is maturing: New FTC Position May Force Changes For PayPerPost and Affiliate Marketers:

The FTC issued an official opinion stating that people who endorse of a products, and who are compensated for their efforts, must disclose the nature of that relationship to their “customers”. While its not a law per se (as far as I can determine), sometime in the future, persons or companies in violation of this position might be the target of cease and desist orders or civil fines in the order of millions of dollars.

There’s a Washington Post article that started this flury of concern: FTC Moves to Unmask Word-of-Mouth Marketing

The Federal Trade Commission yesterday said that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships.

Another quote:

In October 2005, Commercial Alert, an advertising and marketing watchdog group in Portland, Ore., petitioned the FTC to consider taking action against word-of-mouth marketers. The group called for the FTC to issue guidelines requiring paid agents to disclose their relationship to the company whose product they are promoting, including any compensation.

The language used is: WOMM (Word of Mouth Marketing) and the question on everyone’s mind is–does affiliate marketing fall under the WOMM umbrella? No definite answers, but I think absolutely it does. And hell-to-the-no, I’m not interested in going up against the FTC to question that.

What are my intentions? Well I’m a Canadian, not an American. But I do host through plenty of U.S. based hosting companies, and I do target U.S. customers for the most part, and I do work mainly with U.S. affiliate merchants/networks. Why not throw a disclosure blurb up on my terms or about pages?

My question is: do we really want to see transparency on the web? And how transparent does one need to be? It could shake things up right to the core IMO.

An example situation: I’ve talked before about ‘big personalities’ pushing google kool-aid. While they’re pouring the kool-aid, should they reveal that they’re big investors of Google stock and have a financial interest in goog’s success?

Or reveal that they’re heavy players in the adsense game while they’re poo-pooing all the ‘hysteria’ about clickfraud?

What about relationships that don’t exchange money, but do exchange ‘perks’? One example: Online links and chatter are worth more than a mere $25 cash exchange. Should ‘buzz backscratchers’ (you buzz me, I buzz you) disclose what’s going on even if no “cash” is being exchanged–or suffer legal consequences?

Or what about paid bloggers? Where people are paid to write blog posts for a share of revenue (not product/service reviews per se, but content writers). “My posts here are financially motivated. I earn a share of $1,000 a month for writing posts on this blog and that money comes from paid advertising and adsense clicks“.

Lots of questions, interesting kettle of fish. It would implode the blogosphere and social net as we know it!! 😆

I think that this FTC “WOMM” policy will grow to cover self-interested kool-aid pushing and buzz playpals. And it could be a good thing. But…I think we’re a long way away from any serious repercussions.

As an affiliate marketer–I’m not too worried about this. I will set something up to disclose my interests, and move along.

You can read the FTC position here (pdf file).