Writing a blog with original posts and ideas has always been more appealing to me than just running around with whatever everyone else is writing about. For one thing, others have probably said everything really well already. But by staying out of the loop in terms of the ‘current noise’, you miss out on the [...]

Knowing your audience is crucial in the online world of money making. Traditionally that meant real world marketers focused on demographics such as:

What is the age group? Male or Female? Income bracket? How many kids? Home owners or renters? Working or retired? yada yada.

Companies spent a lot of money to find out statistically what [...]