The New Rules of Marketing & PR - David Meerman Scott

I got a nice surprise when David included me in his thanks and sent me a proof copy of his new book: The New Rules of Marketing & PR along with an audio seminar Online News Releases. Sweet Stuff!
I’d like to share juicy tidbits of the book with you, but also talk about some [...]

Removing Feedburner Account

SuperAff will be removed from Feedburner shortly, so if you have the feedburner rss in your feed reader, you will no longer receive SuperAff updates. This only affects a handful of SuperAff readers so it shouldn’t be too big a change for everyone.
Change the feedburner feed to http://superaff.com/feed/rss2/ and you’ll be fixed right up [...]

You’re Not Creating New Attention, You’re Stealing It

Ok maybe ‘Stealing’ is kinda harsh, but you’re definitely taking it from somewhere. When trying to come up with ways to develop hooky content and sites, it’s helpful to realize that you’re not pulling traffic and attention out of thin air. You’re actually trying to take someone’s attention from one website and directing it to [...]

Your Content Has To Have A Hook

The past couple days I’ve been rumbling around the net marketing world reading blog posts, reading forum threads, listening to podcasts and recalling the overall message that I heard when I was new to the “Let’s Make Money Online” world.
As a newbie, there are two things you have to remember:
1. Everyone who’s selling you something [...]