Be Linkable & Put All Your Focus Where The Results Are

Some feedback in my email regarding the last two posts made me realize that I need to clarify a thing or two.

There’s no way around it: If you want links, you have to provide linkable content.

You can comment on all the blogs you want, woo all the biggies with links and feedback and all that jazz. But if you aren’t creating linkable content–nothing you do is going to successfully get you inbounds.

When I said: Write for the linkers and the stumblers–that means create GOOD STUFF because that’s what the linkers and the stumblers promote.

Also it helps to remember that no one OWES you a link. Your blog is not entitled to a single one. However, if you know your blog has plenty of linkable content and you’re being a good social blogger yet not getting anywhere, it’s common sense. You have to move your attention elsewhere to get those inbounds.

How to be linkable? Well here are few ways that are barking up the wrong tree:

1. Creating the same content everyone else is. You notice someone’s getting a bunch of attention for their blog post about 20 Hilarius Names For Dogs. So you get a Big Idea: write your own blog post about 30 Hilarious Names For Dogs. That should do it! Not. It’s too obvious, too desperate, and has been done (even though the amount is different). You really do have to be more original and unique.

2. Writing about your day to day activities. How you got up and brushed your teeth. And ohhhh! Baby said the most cutest thing. Got stuck in killer traffic. And then you picked up groceries and saved $25 with all the coupons. How is that giving someone a reason to link to you?

3. Your opinions. They don’t matter to anyone so that isn’t linkable either. Unless you’re established and accepted as an expert in that given topic, your opinions really don’t mean anything to anyone. If your blog is post after post after post about what you think about this, that and the other – you’re pretty much sunk.

4. Vague information that really doesn’t say anything about anything. I look at some of the popular blogs and wonder just how true that is lol, but in general – you really do need to provide good, detailed info and not hot air or hype.

5. Content that doesn’t matter to anyone. If you’re writing about stuff no one gives a crap about, why would someone link to your blog?

6. Ads ads ads ads ads everywhere. It smells desperate. It looks ridiculous. And it’s not user friendly. It also sends a message: Cash is the motivation and not conversation.

So what’s linkable?

I think you have to know your niche to really know for sure. Some niches respond to “Just the Facts Ma’am”, and others respond to more commentary or something entertaining and newsworthy.

Watch what’s being linked to consistently. Is it tutorials? Then write tutorials. Is it freebies? Then create some freebies. Is it funny stuff? Then be hilarious. But in all those things, the most important is to be original. Offer what hasn’t been offered already. Make sure it’s something wanted or needed or lacking in your niche. Fill a need or a want. AND MAKE IT GOOD!

The unique and the original accomplishes something: it grabs and holds attention for a few seconds.

So if you do have plenty of linkable content–yet not having any luck with your chosen fellow bloggers: Dump those that refuse to give a little back and find those that ARE open to two way streets. Don’t link to them, don’t comment, don’t even read their blogs.

Put all your focus on finding where the results are.

If someone’s offended that I’m “preaching” about dumping bloggers that aren’t giving a little back, that’s their problem not mine. I don’t have time to waste on bloggers that aren’t interested in working with the rest of the community, and I *assume* no one else has the time to waste either.

But…they’re so big! So…successful! So…respected! Good for them. Question: Just how is following their every move help *YOUR* blog grow? Because that’s what you’re trying to do online. Isn’t it?

But…isn’t this all…so manipulative? Should blogging…really be so focused on who’s linking to who and who isn’t? Honey, the people that preach that links aren’t everything are those that already have the eyeballs. If you don’t have links, you’re just blogging to nobody.

Want a big blog? Put all your focus where the results are and quit banging your head against a dead end. At some point you’re going to find the secret sauce and you’ll find inbounds to your blog creating themselves magically. Just quit wasting time chasing people that aren’t interested.


I've been trying to find my way online for more years than I care to admit.

5 thoughts to “Be Linkable & Put All Your Focus Where The Results Are”

  1. Another tip I’d suggest: look at your own bookmarks. What do you link to? Write more stuff like that. So simple, yet so easy to forget.

    I do occasionally link to opinion posts about if they present their side in a way that’s better or more detailed than I’ve seen it before. This works better if it’s an opinion about a social issue than about Google’s new algorithm – it’s all about passion.

    But mainly, I link to stuff that gives me a great recommendation, steps to do something, a great collection of resources about something (takes talent to get this right), or offers a new insight.

    I’m not at all surprised my Affiliate Marketing Journal doesn’t get linked much – it’s a journal! Who’s going to link to What I Did With Hosts and Theming New Blogs Last Weekend? I certainly go about things differently on the blogs where I want inbounds and major traffic.

  2. The question is..
    Do bloggers blog because it gives them an advantage with having a number of reciprocal links? Or: Do they blog because the topic itself is interesting?
    I think a lot of the SEO crowd has really given blogging a bad rap. I mean there are companies out there that pay $5 an article just so they can get a link fed to their site. This creates an environment where there is information overload and a lot of really weak content to go through when looking for something interesting or relevent to any given topic.

  3. I could spend a couple of minutes posting about my past experiences in getting people to link. I’ve never been one for automated reciprocal systems. They turn me off. I really have no idea if they work or not, but if I’m required to put someone’s link on my site in exchange for a link on their site I just won’t bother. I have a sneaky suspicion that there are others out there that feel the same way I do.

    My favorite way to get links is to offer PR for companies in the form of podcasts or articles or interviews. Once you have a site designed that is capable of framing in the content it’s quite easy to get people interested in the idea of talking about themselves.

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