Affiliates: Heads Up on Mashups

Playing around with APIs and building mashups is becoming quite a popular online sport for webmasters and techies. Mixing products easily and seamlessly from places like eBay, Amazon, Yahoo! and Commission Junction merchants all together in one site–that’s mighty powerful stuff.
Looking at the Commission Junction API info provided on ProgrammableWeb:
Advertisers can now offer publishers enhanced [...]

PayPal Headquarters Bombed!

I thought it was some stoopid net prank for Halloween maybe, but it’s true! PayPal was bombed last night:
Yahoo News - Paypal Bomb
ETA: Maybe I should say instead “a bomb exploded at Paypal headquarters” rather than ‘bombed’. Sounds like nefarious fighter jets circling PayPal dropping a payload of bombs on PayPal :lol:.
Hat Tip: Slashdot

Product Attributes vs. Product Benefits - Work Sheet

People don’t buy products - they buy expection of benefits. Don’t confuse product attributes with benefits.*
Products: Anything that can be offered to a market that might satisfy a want or need.
Attributes: Reside in the product; Tend to be concrete, but they can also be abstract; Also referred to as product features; Characteristics by which products [...]

Why Customers Buy - Cheat Sheet

Customer Focus (WIIFM - What’s In It For Me):

A Solution (product solves a problem)
Features/Benefits (improves on/adds to current solution)
Performance
Comfort/Security
Image
Quality
Price (some lowest, some best value)
Relationship (just buy from certain businesses/business associates)
Service/Warranty (Return policies, warranties, turnaround time)
Selection
Location
Tradition (habit)
Innovation (new innovative products)
Emotion (makes them feel good, impress others, show love/appreciation)
Convenience

Recognize Why Customers Don’t Buy:

Fear of Loss
Lack of Trust
Lack [...]

Affiliate Marketing Blogs Are Hot

Affiliate Marketing blogs seem to be hot lately. Scott Jangro is looking for your affiliate marketing blog to add to his Google Reader: Have You Got an Affiliate Marketing Blog? and Affoogle.com is building a search engine with them! See the list of current blogs here: Affoogle Listed Sites. And I have to mention my [...]

KISS, Buzz Marketing & Product Sales

I’m in love with the idea of earning money online from product creation. Mass reseller products? Commission product sales? Sure I like that cash too, but I’m more obsessed with:
Create a product
Churn the buzz
Watch what happens
The thing is, it’s tricky. Roadblocks to watch out for:

You *have to* own the mind share immediately or your concept [...]

When Is It Time To Stop Talking To Yourself?

They say blogging is about conversations. What if your blogging doesn’t inspire conversation? Not many links, not many comments. Do you still blog because you love it, or do you just shut ‘er down?
I’ve been catching up on my blog reading a bit and caught a post by Scott Jangro: Hug a Blogger:
Do you know [...]

4 Internet Marketers That Offer Value

Internet Marketers are very different creatures from Affiliate Marketers. I’m not all that fond of Internet Marketers in fact, and if you’re a long time reader of SuperAff–I think you knew that :P.
But there are Internet Marketers that I do find offer *real kick butt value* rather than just an illusion. That whole no [...]

Oh Goody! A Link Exchange Mass Email!

Dear W894230985351bvg2345 Protect, (*edited)
Dear Webmaster,
I visited your site and I have many websites that are similiar to your’s I believe they can be very informative for visitors and am very intersted in exchanging links with your website.
http://fakesite1.com
http://fakesite2.com
http://fakesite3.com
http://fakesite4.com
http://fakesite5.com
http://fakesite6.com
http://fakesite7.com
http://fakesite8.com
http://fakesite9.com
http://fakesite10.com
and so on . . .
and so on . . .
and so on . . .
http://fakesite50.com
If you wish to [...]

False Online Storefronts?

I have a few web directories that are getting stinkier and stinkier to work with over time. Ninety percent of the submissions are the usual MFA, Amazon knock-off, auto-gen mass reprint article content, and every type of splog imaginable. And so on. But the site quality for submissions is getting WORSE as time goes on.
Where [...]

The Magic of YouTube

When YouTube first came out I didn’t get what the deal was. Who wants to watch some kid pick his nose while performing air guitar because he’s trying to entertain you? Um. Yeah.
But amateur nose picking aside, I soon found myself regularly visiting YouTube to scoop up news and tv clips I missed, fan art, [...]

Swipe ‘Em - Freebies & Bookmarks

Pixie Color Picker
*Pixie is an easy-to-use, fast and tiny utility designed especially to fit the needs of Webmasters and Designers. Its a colour picker that includes a mouse tracker.
GoogEdit
*GoogEdit makes it easier to manage Google AdWord Lists. Taking in a keywords list, it cleans it up for use in AdWords campaigns.
Dead Man’s Switch
*Dead Man’s Switch [...]

The Poor Man’s eBay RSS to WordPress Hack

Because I’m not a coder, I have to dig around looking for tools and tweaks that are publicly available and then bend & twist them to my will.
Here’s an eBay workaround I’ve found that helps make affiliate life a little easier:
Install and activate the firstRSS WordPress Plugin. This will allow you to display RSS feeds [...]

18 WordPress Plugins For Affiliate Marketers

Ad Management Plugins

AdRotator: Displays an advertisement (which is randomly selected from a group of advertisements specified in a text file) at your chosen location. Also see: How To Display AdSense & Yahoo Publisher Ads Using AdRotator Plugin for WordPress
aLinks: Takes a set of phrases you commonly use and turns them into links whenever you include [...]

Setting Up A Group Blog In WordPress

On the spur of the moment, a group of friends and I have decided to whip up a blog that we’ll all be authors for. WordPress is such a dream to work with!
Here are some tips:
You’ll want a private area to review and store content before it’s published. In this case we have a few [...]

Click Fraudsters & Wiccan Retribution

Since the BusinessWeek article came out several days ago, it seems the ’spies’ that are reporting incentivized parked domains are seeing a bit more success getting stuff shut down when they report them. The ringleaders aren’t too happy about it all though, and one is shouting out threats of Wiccan Retribution:
I HOPE YOU LAUGH SO [...]

The XML page cannot be displayed

I did some cleaning up around SuperAff on Friday, and realized later that night my feed wasn’t working. The message I got was:
The XML page cannot be displayed
Cannot view XML input using XSL style sheet. Please correct the error and then click the Refresh button, or try again later.
Solution: Double check the files you were [...]

Affiliate & Webmaster Forums, Tools, Freebies & Blogs

I finally had a chance to clean up the bookmark pages here on SuperAff. Lots more forums and tools added, plus a new page: Affiliate Marketing Blogs List.
Some of the blogs are from lesser known bloggers, but every one of them has something to offer IMO. I hope you find the list useful–it’s nice to [...]

What Are Your Motivators?

Staying motivated is a big piece of the puzzle to keep things going for yourself online. At one time money was my trigger. Seeing a nice juicy commish pop into my affiliate account got the juices flowing but good.
I still enjoy watching the money tally rise day after day, but I’ve sorta outgrown that. Now [...]

Blog Comment Spam Ninja Tools

I’ve been looking at my blog comment spam counts lately and although Spam Karma is doing a fantastic job catching 99.9% of them, I’m still having to go in daily and remove 200 - 300 comments caught in my spam traps. Sometimes more.
I’d like to go a layer deeper now and try to stop blog [...]

Converting a HTML Site To WordPress

I had a few old dogs kicking around that I thought was high time to spiffy up. Page after page of hand coded html. Messy html at that.
What easier way to spruce things up than converting them to WordPress! Free, gorgeous templates are plentiful and upgrading a site to include RSS is a bonus. Word [...]

Developing Sites & The Wikipedia Factor

While at work last week a co-worker and I were talking about testicular torsion and wondering what it was exactly and how it could happen. Two gals with inquiring minds. Don’t Ask.
She loaded a search engine page and start searching for answers. After watching her go through the first few results and getting some info, [...]

BusinessWeek: Click Fraud - The Dark Side Of Advertising

Wow, this is exciting! Businessweek has a great article out on click fraud: Click Fraud - The Dark Side Of Advertising
Quote from Business Week:
That confidence may be slipping. A BusinessWeek investigation has revealed a thriving click-fraud underground populated by swarms of small-time players, making detection difficult. “Paid to read” rings with hundreds or thousands of [...]

Free Flowchart Software

When a plan or project I’m working on just doesn’t come together in my head, sometimes I like to do some visual brainstorming to tighten things up for myself. Tried a few different options for flowchart software that were either too clunky, too complicated for my taste or stored oneline (not fond of that). Many [...]

Bookmarks & Freebies

Haven’t done this for awhile! I’m really behind on my blog reading (months) and bookmark cleaning-up and catching-up, but here are a few goodies for now. Hope you’ll find something useful:
SearchFreeFonts.com
AdLogger is an Open Source AdSense tracker
Slimstat - Traffic Stats
*Take back control of your stats and keep them private from snoopy eyes (offsite 3rd party [...]