Experiment: Can a ‘pure’ blog be found by the general public? No inside network links, no pushing traffic from inside established sources, no using freebie directories and all that jazz.
Point 1: You can’t get any organic search engine traffic unless you have inbounds links. I’ve tried it. For months. No links in = no traffic. Well maybe 1 or 2 search engine visitors, but that’s it. I quit that experiment and moved on ;).
Point 2: You can’t get any inbound links until people know you exist. If someone is looking for information and finds it on your blog–they may link to it. But…remember–they can’t find it by using a search engine. And your blog is not in their feed reader to catch a post of yours to link to because–again–no one knows you exist.
Possible Opportunity: If Technorati ever speeds up and becomes a viable search option, you *may* have some of your blog posts found by searchers using Technorati. However–how often do you search Technorati? It’s pretty painful aint it. Never mind that it seems 9/10 ping’d posts don’t seem to make it.
So it’s a tricky situation. No one can find your posts unless you have links in, and no one links to you because for them–you don’t exist.
I’m trying an experiment to see if it’s possible for new bloggers to flourish without link resources at their disposal, or blogging buddies at their fingertips. NO SEO link tricks, no traffic pushing from an established source.
Blogging IMO has become even MORE social than ever because of the above. You *have to* get out there, shake your butt, comment on a million blog posts, link to a million blogs, contact a bunch with tips or info, sprinkle some holy water around and hope that eventually a link to two will find your blog so that you can eventually begin to rank for *minimal* search engine traffic that will hopefully mean more inbound links that will send some traffic.
I’m finding that blogging isn’t about just writing posts on your blog. At least if you want more than just you reading it. It’s also about socializing and networking. It’s A LOT OF WORK if you’re operating ‘unconnected’ and most of your time is not spent writing your own content, but shaking your butt off-blog.
Interesting aint it.