People don’t buy products - they buy expection of benefits. Don’t confuse product attributes with benefits.*
Products: Anything that can be offered to a market that might satisfy a want or need.
Attributes: Reside in the product; Tend to be concrete, but they can also be abstract; Also referred to as product features; Characteristics by which products [...]
Customer Focus (WIIFM - What’s In It For Me):
A Solution (product solves a problem)
Features/Benefits (improves on/adds to current solution)
Performance
Comfort/Security
Image
Quality
Price (some lowest, some best value)
Relationship (just buy from certain businesses/business associates)
Service/Warranty (Return policies, warranties, turnaround time)
Selection
Location
Tradition (habit)
Innovation (new innovative products)
Emotion (makes them feel good, impress others, show love/appreciation)
Convenience
Recognize Why Customers Don’t Buy:
Fear of Loss
Lack of Trust
Lack [...]
Affiliate Marketing blogs seem to be hot lately. Scott Jangro is looking for your affiliate marketing blog to add to his Google Reader: Have You Got an Affiliate Marketing Blog? and Affoogle.com is building a search engine with them! See the list of current blogs here: Affoogle Listed Sites. And I have to mention my [...]
I’m in love with the idea of earning money online from product creation. Mass reseller products? Commission product sales? Sure I like that cash too, but I’m more obsessed with:
Create a product
Churn the buzz
Watch what happens
The thing is, it’s tricky. Roadblocks to watch out for:
You *have to* own the mind share immediately or your concept [...]
They say blogging is about conversations. What if your blogging doesn’t inspire conversation? Not many links, not many comments. Do you still blog because you love it, or do you just shut ‘er down?
I’ve been catching up on my blog reading a bit and caught a post by Scott Jangro: Hug a Blogger:
Do you know [...]
Internet Marketers are very different creatures from Affiliate Marketers. I’m not all that fond of Internet Marketers in fact, and if you’re a long time reader of SuperAff–I think you knew that :P.
But there are Internet Marketers that I do find offer *real kick butt value* rather than just an illusion. That whole no [...]
Dear W894230985351bvg2345 Protect, (*edited)
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and so on . . .
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If you wish to [...]
I have a few web directories that are getting stinkier and stinkier to work with over time. Ninety percent of the submissions are the usual MFA, Amazon knock-off, auto-gen mass reprint article content, and every type of splog imaginable. And so on. But the site quality for submissions is getting WORSE as time goes on.
Where [...]
When YouTube first came out I didn’t get what the deal was. Who wants to watch some kid pick his nose while performing air guitar because he’s trying to entertain you? Um. Yeah.
But amateur nose picking aside, I soon found myself regularly visiting YouTube to scoop up news and tv clips I missed, fan art, [...]
Pixie Color Picker
*Pixie is an easy-to-use, fast and tiny utility designed especially to fit the needs of Webmasters and Designers. Its a colour picker that includes a mouse tracker.
GoogEdit
*GoogEdit makes it easier to manage Google AdWord Lists. Taking in a keywords list, it cleans it up for use in AdWords campaigns.
Dead Man’s Switch
*Dead Man’s Switch [...]
