Marketing Johnny Fairplay Style

Johnny Fairplay Would Be Proud If you’re trying to launch something new and different online, or with a creative twist, and its success is dependent on buzz–make sure you launch fast and hard.

F-A-S-T and H-A-R-D

Pay the big bloggers to post about your site if you have to. Bribe, plead, beg, buy advertising. Whatever you have to do to kick the buzz into high gear asap.

Why? Because you risk being copied, stomped and overtaken by those who have bigger connections and blogger friends.

Some students from London recently launched A few days after receiving an introduction from them using the contact form on my blog here…

Revenews started blogging about one of its blogger’s (Joel Comm) new that launched soon after 1000wordpage did.

Personally? I think it stinks. It’s Johnny Fairplay style.

Realistically? Watch and learn. Reality is anything you do online has the potential to be hijacked. Anything and Everything. Even by the industry respected and/or the big boys. You can’t compete with the buzz that these guys can generate using their connections. Do whatever you have to do to make sure you don’t end up holding the short end of the stick.

Class? Take a look at the comment over at Revenews:

We are very flattered to have someone as famous as Joel imitating our concept since it confirms we had an original and innovative idea. We think however that we will generate more traffic than the copycats (ours is more than doubling day to day) since our positioning is more likely to strike a better chord with the media and blogosphere. They like the fact that we are 2 marketing students using this new concept at the cross-road of online business and artistic experimentation to make some money to pay back our loans, give to a charity that sends computers to Africa and invest in new business ideas that we have…

Well done :).

since our positioning is more likely to strike a better chord with the media and blogosphere

After how this went down, the above quote is spot on. At least for me. I hope they do well and karma kicks in.

Kick some 500 ass boys.


I've been trying to find my way online for more years than I care to admit.

2 thoughts to “Marketing Johnny Fairplay Style”

  1. Hey,

    Thanks for this comment. We really appreciate that. We are sure learning the hard way that creative ideas can be overtaken by more resourceful guys…

    We will definitely remember the “FAST and HARD” advice…

    The 1000-Word Team

  2. I’m sure it’s disappointing for you, but–you got schooled and now you know for future endeavors. I don’t think it’s something you’ll ever forget and it’s certainly something to apply to all types of business, online and off.

    Based on the feedback I’ve received from this post, plenty of us had a layer of naiveté ripped and learned a great deal from this situation too.

    Best of luck–I hope you still find success somewhere and get those computers to Africa!

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