If you’re trying to launch something new and different online, or with a creative twist, and its success is dependent on buzz–make sure you launch fast and hard.
F-A-S-T and H-A-R-D
Pay the big bloggers to post about your site if you have to. Bribe, plead, beg, buy advertising. Whatever you have to do to kick the buzz into high gear asap.
Why? Because you risk being copied, stomped and overtaken by those who have bigger connections and blogger friends.
Some students from London recently launched www.1000wordpage.com. A few days after receiving an introduction from them using the contact form on my blog here…
Personally? I think it stinks. It’s Johnny Fairplay style.
Realistically? Watch and learn. Reality is anything you do online has the potential to be hijacked. Anything and Everything. Even by the industry respected and/or the big boys. You can’t compete with the buzz that these guys can generate using their connections. Do whatever you have to do to make sure you don’t end up holding the short end of the stick.
Class? Take a look at the 1000wordpage.com comment over at Revenews:
We are very flattered to have someone as famous as Joel imitating our concept since it confirms we had an original and innovative idea. We think however that we will generate more traffic than the copycats (ours is more than doubling day to day) since our positioning is more likely to strike a better chord with the media and blogosphere. They like the fact that we are 2 marketing students using this new concept at the cross-road of online business and artistic experimentation to make some money to pay back our loans, give to a charity that sends computers to Africa and invest in new business ideas that we have…
Well done :).
since our positioning is more likely to strike a better chord with the media and blogosphere
After how this went down, the above quote is spot on. At least for me. I hope they do well and karma kicks in. www.1000wordpage.com.
Kick some 500 ass boys.