Plan of Action: Commission Junction LMI

I’m going to be honest with you about something that I shouldn’t be too proud of. I’m not an activist at heart. I’ve probably been beaten down over time by the various government jobs (municipal and provincial) and various Big Business I’ve worked for over the years. My resume is all over the map–but heck that makes me interesting on paper at least! :P.

When I see the Steamroll Train toot tooting, I feel there aint nothing one can do but jump the hell off the tracks and move on before you get run over.

I’ve been spoon fed too many times the ‘we care’ and the ‘we listen’ and ‘we want your feedback’ and ‘we really are proactive’ so often that I know better. They don’t care. They don’t listen. And they just want your feedback so that they can scoop one or two gems (from management or wannabe management) to post on the corporate blog or inhouse propaganda (newsletters, bulletins, whatever).

When the Steamroll Train starts chugging…it means one thing. They (head office) are on a self determined one way track that they *will not* veer from. There’s a hidden agenda at the end of the track that they’re focused on and have a FULL DETERMINATION to reach that. Regardless of the noise and chatter that may create from within.

That doesn’t mean one has to tolerate it though. You shake hands, smile and say thanks, it was a blast, and carry on your merry way. No whining. No crying. No temper tantrums. No burned bridges. They won’t look back and neither do you. It’s just the way it is.

With Commission Junction’s new LMI announcement, I immediately saw what I perceive as the “Steamroll Train”. The fact that it wasn’t an option, that it was presented as a “must”, for something so archaic and user unfriendly as javascript, was the giveaway. That pretty much explains my ho hum reaction. I have no personal or emotional investment in CJ and can pull out at any time. And will do when necessary.

I *personally* think that no matter what is said or done at this point, even with an extension or a temporary pullback, CJ is determined to carry this out in the fullest way possible. And at the end of the day, we’ll see that realized.

Maybe some of you see things this way too. Maybe you’re like me, and you are the type of person who walks out and focuses her energy in a way that better suits your goals and personal path and direction rather than using that focus and energy to try changing the direction of the Steamroll Train.

What can we do to look out for our best interests in regards to CJ’s new plan?

Here’s one way of self preservation:

Go and sign the petition: The Commission Junction Javascript Link Petition. If you think this recommendation is contrary to what I’ve stated above, keep reading.

First I’d like to address concerns of ‘WTH is this Jangro and why sign his petition’. My answer: I don’t really know, I’m not that connected with who is who. But I do know that ABestWeb has the best BS & Shenanigan Busters on the planet, and if they are encouraging the petition be signed and that Jangro’s alright, I trust that judgment.

If you’re not interested in signing the petition (for whatever reason), consider contacting CJ directly and voicing your concerns.

At least do one or the other or both.

Why am I encouraging the petition be signed if I do believe that at the end of the day, after all the games and time outs are played, CJ will be 100% javascript? Because you can use it to give your merchants a wakeup call.

Contact every merchant that you are serious about working with and want the relationship to continue. One on one.


I’m concerned about CJ’s new Link Management Initiative and I’m informing you that it is not an option for me to use the new javascript links on any of my websites.

Many affiliates are publicly voicing their concerns here:

And many more affiliates have contacted CJ directly. I want to contact you on a personal level because I do value our business relationship and want that to continue.

eBay, one of the most successful and largest online ecommerce sites today, has listened to the concerns of its affiliates and has implemented a new HTML workaround for its affiliates (read: eBay response to CJ LMI Initiative).

I’d like to know what your plans are. Will you consider implementing another option for your affiliates?

Some ideas:

  • Move to another affiliate network
  • Continue working with CJ, but also work with another affiliate network (you don’t need to work with CJ exclusively)
  • Create an inhouse program separate from CJ tracking
  • Request CJ implement the same tracking and linking options for your affiliates that it has done for eBay

I would prefer to continue doing business with you, but I cannot work with javascript links and need another option.

Please advise me on what your plan of action is with CJ’s new initiative.

Thank you,

Super Affiliate

My plan of action is somewhat contrary to the purpose of Jangro’s petition. He’s interested in working with CJ to create a fair middle ground for all concerned (make the javascript links optional).

This plan of action I propose deals directly with the merchants and has a self interest of continuing a business partnership between merchants and affiliates–regardless of what CJ ends up doing.

CJ can do whatever it wants to do to get where it wants to go. It’s their business. Their battle plan. Their train.

Forget about all that.

Do what you have to do to preserve your profitable relationships. Regardless of what CJ does for awhile, temporarily or long term.

Today’s Plan of Action Recap:

Sign Petition

Contact merchants directly, make them aware of the petition and what the public response is. Show them the ‘noise’. Tell them what your expectations and needs are.

Then await feedback and plan/act accordingly to best suit your business goals.

Right now, half an hour to an hour signing a petition and emailing merchants. Cut and paste emails. And you’ve made your best effort to assure your current business relationships will continue.

The thing merchants need to remember is that CJ can more easily afford to lose 25%+ overall of their affiliate base. They get a piece of the whole pie. They have some room to play with and can put at risk.

But can an individual merchant afford to lose even 10% or 20% of their own personal affiliate base? That’s a lot of coin.

Sidenote: Read This Scary Concern


I've been trying to find my way online for more years than I care to admit.