Free SEO Tools – Do They Leak Your Niche?

I use all kinds of free online webmaster tools. And I like the freebie seo tools too. But I’ve never felt *all-that-comfortable* about doing so.

With a free seo tool being released every time you turn around lately, and some of them darn interesting and useful too, I have to wonder what that gig is all about.

Could be just link bait.

But do you ever wonder about the information you submit using these tools? Keywords and domains …

I know there was a discussion awhile ago about domains being ripped out within minutes (tip: search briefly, and buy immediately was stated). And we know WordTracker sells their keyword lists.

I don’t think it’s all that paranoid or tin-foil-hat-ish to question if data is being stored and monitored with these freebie tools. But do you really want your investigative information broadcast to webmasters that are obviously very serious, experienced and so polished they could dance circles around your own web promotion and marketing skills?

Last summer I stumbled across a super hot niche that no one had really moved into yet, loads of traffic. Within a month the adsense cheese sites hit town. I’m wondering if that was a big fat coincidence after all.

Some Solutions?

Look for scripts that you can upload to your own site, software downloads (that aren’t spyware or ‘call home’), or pay someone to write them if you’re not a script guru.

Use Google’s Keyword Tool directly, and Overture’s as well.

Buy domains *immediately*.

Or. Don’t worry about it and carry on. But maybe it’s something to keep in mind when we’re getting ready to do some web dev homework.

Ever wonder why the pros have staff on hand to write their own scripts and apps? Why do that if they can get the same info online for free.



I've been trying to find my way online for more years than I care to admit.

2 thoughts to “Free SEO Tools – Do They Leak Your Niche?”

  1. Of course people look at the data you enter into their tools, they would be stupid if they didn’t. Some more so than others, but the primary motivation of most marketers releasing a tool is for links. As a programmer its sometimes the easiest way for me to get links.

  2. Good point WebProfessor–great tools are happily linked to. I’ve done it lots myself.

    It makes perfect sense that someone would happily use the information that’s freely given to them (through data submission and collection from online tools). It is smart.

    And it’s smart to not suggest or inform somewhere on the page that all things you submit are being stored for whatever purpose the tool creator sees fit. I don’t like that part, it’s like convincing a three year old to trade a dime for a nickel because it’s bigger.

    But there’s nothing illegal about storing and using that type of data. Or even turning around and selling it. The info is not personal information. It’s just keywords and domains.

    I think if more were better informed of what these tools are doing behind the scenes, people would be less careless and more particular about what kind of valuable data they’re spoon feeding potential *competition*. Very well prepared, experienced and resourceful competition.

    I’m sure too there are many though that could care less or fully grasp just what the value is in that data they’re freely handing over.

    Thanks for popping in to confirm that it is happening WebProfessor. I think it’s something that a lot of us suspected, but had no way of knowing for sure.

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