I’ve been hard at work on a few things lately and one was updating a straight-up, 100% thin affiliate website to WordPress. Why?
- I have the ability now to offer my affiliate pages on rss (too complicated for me to do otherwise).
- Easy search feature (if I want to provide it).
- Easier design capabilities (no more fussing with php or ssi includes and templates).
- WordPress plugins rock and I can do a thing or two easier.
But…but…isn’t a 100% thin affiliate product wordpress blog … isn’t that kinda/sorta spammy and like a SPLOG!
Well I say the Splog Police need to remember something. WordPress isn’t exclusive to blogging. It’s a Publishing System that can used for:
anything from your catâ€™s home page to a Fortune 500 intranet site without paying anyone a license fee.
I am using WordPress for content management. Whether that be as a Blog. Or as a means to manage my affiliate page content. Just hand coded stuff, not datafeed generated.
I’d like to move all my affiliate sites to wordpress for the reasons I listed above. But I’m concerned a bit about page redirects (from .html to wordpress urls) and if that is going to affect search engine rankings. I don’t have big search engine traffic numbers, but what I do have is bringing in money that I don’t want to lose.
So my plan is try this on two ‘left behind and forgotten about’ affiliate sites. See how they do in the serps. Are they dropped cold by MSN or Yahoo! (remember I suck at manipulating google so that’s a non-concern). Or given a boost? Or just not affected at all?
I’ll wait a few weeks and see what happens. I do notice that MSN really doesn’t seem to respond well to WordPress. That could just be the themes I’ve been using on my blogs, but it’s pretty much straight across the board for me. Drupal is worse (for all three engines) in my experience so far.
I’ll keep you posted. The affiliate site that I just finished tweaking and moving over to WordPress is a big step up and it looks like it belongs in the Year 2006 now rather than 1999.
And btw — no — I don’t believe the ‘ugly is money’ idea floating around. Maybe for heavy adsense focused sites. Which I have no interest in. But my bookmark rates and merchant conversion rates are what I pay attention too, and no. Ugly isn’t the ticket, at all, IMO.