Earlier I posted about the technique of boosting the strength of your incoming links by finding ways to link to those sites that link to you: Do You Boost The Juice To Sites That Link To You?.
Mouthful isn’t it :lol:.
It occurred to me after writing that post that companies and marketers who offer products and services should take a closer look at that.
Is someone recommending your product on their blog or website?
Or recommending your service to their visitors?
I’d say it’s in your best interest to make sure those good reviews hit the top of the serps with nice, keyword rich links ;).