The Master List Of Seth Godin’s Free eBooks

Anyone else a big fan of Seth Godin? I’ve put together a list of his free ebooks, uploaded & organized them here for you to enjoy. Never know – you may have missed one or two ;).

Unleashing The Idea Virus

The #1 question people ask me after reading Permission Marketing:

“So, how do we get attention to ask for permission in the first place?”

This manifesto is the answer to that question.

Really Bad PowerPoint – And How To Avoid It

The purpose of PowerPoint is to communicate with your audience. Unfortunately, rather than communicating, PowerPoint is used to accomplish three things, none of which leads to a good presentation.

Fixing Micah’s Site

These booklets are not copyedited, glossy, long or indexed. They are just what they seem—a look at a particular individual’s issues. Hopefully, as you see Micah and I work on his site, you’ll see the same issues in your work, and be able to apply similar thinking.

Do Less

If success (for you) is a decent (or indecent) wage plus the time to do really good work and enjoy both your job and your family, then perhaps you’re trying too hard and doing too much. Perhaps you need to be a lot pickier in what you do and for who you do it.

The Bootstrapper’s Bible

I am a bootstrapper. I have initiative and insight and guts, but not much money. I will succeed because my efforts and my focus will defeat bigger and better-funded competitors. I am fearless. I keep my focus on growing the business—not on politics, career advancement, or other wasteful distractions.

Knock Knock

Big Picture #1:

A Web site must do at least one of two things, but probably both:

  • Turn a stranger into a friend, and a friend into a customer.
  • Talk in a tone of voice that persuades people to believe the story you’re telling.

Big Picture #2:

A Web site can cause only four things to happen in the moments after someone sees it:

  • She clicks and goes somewhere else you want her to go.
  • She clicks and gives you permission to follow up by email or phone.
  • She clicks and buys something.
  • She tells a friend, either by clicking or by blogging or phoning or talking.

That’s it.

If your site is attempting to do more than this, you’re wasting time and money and, more important, focus.

Who’s There

This is not a faq and it’s not the blogging bible and it’s incomplete and you may very well already realize everything that’s in here. But my guess is that you and your team haven’t focused all your energy and all your efforts on maximizing along some of these principles. That’s why I wrote them down.

Everyone’s An Expert

This book is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence.

The paradox, of course, is that the best way to get all these things is by delivering less.

Flipping The Funnel – Give Your Fans The Power To Speak Up

Companies Edition
Non-Profits Edition
Politics Edition

In a book called eMarketing, which I wrote in 1995, I said something like “There are only four kinds of people: prospects, customers, loyal customers, and former customers.? The book was ahead of its time, and I was wrong.

For a book called Permission Marketing, which I wrote in 1998, the subtitle was “Turning strangers into friends and friends into customers.? My timing was better, the book was a bestseller, but I was still wrong. Or at least incomplete.

Flipping the Funnel finishes the sentence. Now, I might just be right

And finally:

BullMarket 2004
*Download from

Companies that can help you make something happen

I think I got them all :lol:. Enjoy!

More links:

Seth Godin’s Blog
Seth’s Squidoo Lens
*List of published books at bottom of page

PS: I know some of the blog design is still funky – thanks for being patient ;).

ETA: Video of Seth Godin presentation at Google

“All Marketers are Liars” – Seth Godin speaks at Google


I've been trying to find my way online for more years than I care to admit.