Anyone else a big fan of Seth Godin? I’ve put together a list of his free ebooks, uploaded & organized them here for you to enjoy. Never know – you may have missed one or two ;).
The #1 question people ask me after reading Permission Marketing:
“So, how do we get attention to ask for permission in the first place?”
This manifesto is the answer to that question.
The purpose of PowerPoint is to communicate with your audience. Unfortunately, rather than communicating, PowerPoint is used to accomplish three things, none of which leads to a good presentation.
Fixing Micah’s Site
These booklets are not copyedited, glossy, long or indexed. They are just what they seemâ€”a look at a particular individualâ€™s issues. Hopefully, as you see Micah and I work on his site, youâ€™ll see the same issues in your work, and be able to apply similar thinking.
If success (for you) is a decent (or indecent) wage plus the time to do really good work and enjoy both your job and your family, then perhaps you’re trying too hard and doing too much. Perhaps you need to be a lot pickier in what you do and for who you do it.
I am a bootstrapper. I have initiative and insight and guts, but not much money. I will succeed because my efforts and my focus will defeat bigger and better-funded competitors. I am fearless. I keep my focus on growing the businessâ€”not on politics, career advancement, or other wasteful distractions.
Big Picture #1:
A Web site must do at least one of two things, but probably both:
- Turn a stranger into a friend, and a friend into a customer.
- Talk in a tone of voice that persuades people to believe the story youâ€™re telling.
Big Picture #2:
A Web site can cause only four things to happen in the moments after someone sees it:
- She clicks and goes somewhere else you want her to go.
- She clicks and gives you permission to follow up by email or phone.
- She clicks and buys something.
- She tells a friend, either by clicking or by blogging or phoning or talking.
If your site is attempting to do more than this, youâ€™re wasting time and money and, more important, focus.
This is not a faq and itâ€™s not the blogging bible and itâ€™s incomplete and you may very well already realize everything thatâ€™s in here. But my guess is that you and your team havenâ€™t focused all your energy and all your efforts on maximizing along some of these principles. Thatâ€™s why I wrote them down.
Everyone’s An Expert
This book is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence.
The paradox, of course, is that the best way to get all these things is by delivering less.
Flipping The Funnel – Give Your Fans The Power To Speak Up
In a book called eMarketing, which I wrote in 1995, I said something like â€œThere are only four kinds of people: prospects, customers, loyal customers, and former customers.? The book was ahead of its time, and I was wrong.
For a book called Permission Marketing, which I wrote in 1998, the subtitle was â€œTurning strangers into friends and friends into customers.? My timing was better, the book was a bestseller, but I was still wrong. Or at least incomplete.
Flipping the Funnel finishes the sentence. Now, I might just be right
*Download from sethgodin.com
Companies that can help you make something happen
I think I got them all :lol:. Enjoy!
PS: I know some of the blog design is still funky – thanks for being patient ;).
ETA: Video of Seth Godin presentation at Google