Although this book has been out for a few years and I’ve come across several mentions of it, I finally sat down and read The Cluetrain Manifesto from cover to cover.
Sometimes the stars and the planets align just right and you pick up a book at just the moment you need to read it, and at just the time you are open to hearing the message.
Do you know why you’re so drawn to the web?
Or why the internet is such a big part of so many lives?
Or what it is, what’s happening, developing and evolving online?
The Cluetrain Manifesto does a great job piecing together a lot of the answers of what the appeal of the web is, what’s driving it and how business is forever changed by it.
Sound boring? Not at all! It’s entertaining, honest, brutal, ruthless and buckets of fun.
You can grab yourself a free copy of the book at cluetrain.com: The Cluetrain Manifesto (towards the bottom of the page you’ll see a few format options).
Or if you’d like to have a hard copy for yourself like I did, pick up a bargain for yourself at bookcloseouts:
Cluetrain Manifesto – Bookcloseouts.com (not an aff link)
IMO it’s definitely something anyone who is serious about positioning themselves long term on the internet should read.