2005 – An Affiliate Marketer’s Year In Review

Not only do I get a ‘little crazy’ around the house at this time of year, I also do a lot of reflection and goal planning for the upcoming year.

Looking at my $ numbers this past year:

Good Grief – Did I Ever Learn A Lot! And do I ever have a lot more to learn!

Here are a few things I learned this past year:

  • I’m really behind on SEO. About 2 years behind. If this was 2003 – I’d be rich & famous!
  • All you can do is just … do! I’ll make $0 with nothing uploaded, but I’ll make a buck or two (and sometimes more when I’m lucky) when there’s *something* uploaded.
  • I started the year 2005 as a Google Fan. I’m ending the year as a very leary and suspicious Google Observer.
  • I really hate yellow highlighted text. No. I really do.
  • SEO – when it works – is great. Word of mouth and search engine independence is perfect. Search engines aren’t the only way to get traffic and earn online.
  • You can have the best online resource, the perfect website, but $0 if no one knows you exist. Focus on what people are interested in rather than low interest areas. No one looking for that resource = $0 again.
  • Don’t allow ‘not so perfect talents’ hold things back. Buy tools when needed. It makes a big difference and helps propel things forward.
  • Affiliate Marketing is fun, I enjoy it, but no more building websites wrapped around affiliate products for me. The focus has changed now to affiliate products as filler only, rather than the main event. Three things happened this past year that had a big influence on my changed direction: The Affiliate List, Google’s Thin Affiliate Manifesto (doc file) and Commission Junction’s new PSA. I need say no more.
  • You don’t have to worry about parasites and commission tracking issues when you sell products independently. And you get paid immediately too. Reseller products can work great.
  • A good webhost can’t be taken for granted. Downtime costs you cash and you lose your mind as well. Having a ‘spare’ reseller account kicking around can help in dire straits when your hosting is down for more than a day.
  • Focus on the social side of the net.
  • I don’t like swapping out affiliate links, manually building links and checking dead links. It sucks. It’s boring. But necessary and the better I maintain them – the more $ I make.
  • Think of website maintenance as a form of marketing – not drudge work. This includes content creation and the dratted link checking and building.

I can’t wait to see what I learn next year ;).


I've been trying to find my way online for more years than I care to admit.