If you’re looking at developing video products for marketing purposes, here are two articles you may want to check out:
What is Internet Version 4.0?
It’s a lot of things, but a big piece of the puzzle is video.
I hope not. I really really hope Ken is wrong. When I’m on the net and on my computer, I like to move at my own pace, do what I want to do, go where I want to go, read the section or chapter I want to read, skip to bottom of the page, go back and re-read Section IV.
A video just straps me into my chair to sit still and sit back at the pace and in the direction that the video produces.
I haven’t sat and watched many videos on my computer from start to finish.
- 9/10 times they’re *too slow*. The pace of video tutorials especially are excruciating for me to sit through.
- I have to sit. Passively. And watch – not *do*. That doesn’t appeal to me. I get restless.
Here’s Jakob Nielsen’s take on videos online:
broadcast TV is a medium for relaxation, where the “user” sits back and becomes immersed in whatever the program directors decided to air. In fact, TV users are usually called “viewers,” emphasizing their passive mode of engagement. In contrast, computer users sit forward and drive their own experience through a continuous set of choices and clicks.
Because of this fundamental difference in user experience, broadcast video feels boring on the Web. There’s nothing to do, no choices, no user control.
Jakob nails it exactly IMO.
I think we’re going to see a lot more online video activity in 2006. It doesn’t appeal to me at all, but it will be interesting to see what happens and if videos can be a super tool for online marketing.
I don’t think it will work too well on people like me though ;).