Google Analytics – So What’s In It For Me?

Not only can Google keep its eyes on your surfing and computer habits, but now it’s offering a big ol’ eyeball deep into the bowels of your website – for free.

Google Analytics

Learn how visitors interact with your website and identify the navigational bottlenecks that keep them from completing your conversion goals. Find out how profitable your keywords are across search engines and campaigns. Pinpoint where your best customers come from and which markets are most profitable to you. Google Analytics gives you this and more through easy-to-understand visually enhanced reports.

Google will be able to see who’s sending me traffic and what that traffic is doing. What keywords are being used from other search engine traffic? Do my visitors dump and run? Or do they hang around, flip through a few pages, make a bookmark or two? How do they leave my site? Through an internal link? Which internal link? Or do they leave through the back button (not finding what they want on my site)? What was the offsite page that sent traffic to me about? What did those visitors do, how did they respond? What are they buying? What are they ignoring?

My first reaction is: Sheeyah Right Too Nosey Goog – Nice Try But No Cookie For You

However, I have websites that have a lot of bookmark, word of mouth and return visitor traffic. I have one hobby/resource site that is now between 40% and 50% bookmark rate. Yahoo! and MSN search visitors know about it and are able to find it, but Google’s traffic sure doesn’t.

If goog gets a peek inside and sees the highly responsive traffic on that site, ‘maybe’ that will play out in its SERPs. Maybe I can help Google help its searchers find my kick butt resource site.

I’m going to give this a shot on one website to see if this helps bring some Google traffic. To test – I’ll use my best visitor response site that I have.

If I see that by using Google Analytics I receive a big boost in goog driven traffic- (since it’s responding to and liking what it sees with the visitor response), I’ll be super-smart about using it and not use it for all my websites. Why make it easy for goog to connect any dots?

Will there be a rise in the rankings? If there’s not a big boost in the SERPs from using Google Analytics, I don’t know what the perk to *me* is to let Goog in on my numbers and statistical information. It will just be a one-way street. Google gets my goods, while I just get some stats that I could get elsewhere. I’ll keep you posted on the website’s results.

Want to keep little known, but very valuable keyword search terms secret? Or which websites are driving the best traffic to you? Or how about what’s making money on your site and what isn’t (by where your traffic is clicking off to)? Are you ok with Google having that information at their fingertips?

If you had access to thousands/millions of websites detailed stats, what could you do with that information? Think about it.

Free web traffic stats programs are a dime a dozen (see bottom of this post). Google doesn’t need to place its fine self right in the middle of my business.

If Google wants perks – I better get some darn good perks in return :P.

More to think about:

multiple profiles, common id

It seems that if you add a second site your analytics tracking code is in large part the same, i.e. the code contains your unique id xxxxx-yy where xxxxx is unique to your account, yy is unique to the profile you create. So, a (admittedly advanced) searcher will be able to find sites that belong to you by searching for documents which contain xxxxx.

Matt Cutts On Google Analytics

Blackhat SEOs may be leery of using Google for analytics, but regular site owners should be reassured.

From Google’s Privacy Policy

We may share aggregated non-personal information with third parties outside of Google.

Google Privacy Policy – All Tools and Services

We may share with third parties certain pieces of aggregated, non-personal information, such as the number of users who searched for a particular term, for example, or how many users clicked on a particular advertisement. Such information does not identify you individually.

Have any inside traffic, clicks and sales secrets you want to keep for yourself?

Again – me with the tinfoil hat! πŸ˜†


If the thought of free juicy stats appeals to you, there is TraceWatch that I mentioned some time ago: Free Web Stats. Free, juicy stats that are kept on your own server and no Googley eyes peeking ;).


I've been trying to find my way online for more years than I care to admit.

2 thoughts to “Google Analytics – So What’s In It For Me?”

  1. Just found your site from Google (of all places πŸ™‚ ) and so far it seems pretty nice.

    I am like you when it comes to Google Analytics – I believe it can be beneficial in some senses, however, I won’t be putting it on any important sites or any sites I want to keep under wraps.

    I’m not a black hat, but I do feel Google’s getting a bit too nosy (esp. asking for a phone number to sign up for web stats).

    me, joining the tinfoil hat club πŸ™‚

  2. Thanks Teli,

    I’m not a blackhat either and I’m getting real tired of that sad old mind screw of Google’s: “If people are against it – they must be doing something bad”.

    Nope. How about this Mr. Google:

    “You Aren’t The Boss Of Me Or Of The Internet”

    All my stats do not belong to you.


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