I was catching up on my newsletter reading while at work and came across this interesting article:
Minipreneurs from TrendWatching (make sure to sign up for their newsletter – always a great read).
Increasingly, consumers are participants instead of passive audience members, and this mega-trend manifests itself in a variety of ways. In fact, the more we hear about GENERATION C making money from its creations, and the more we focus on the financial rewards consumers are reaping from participating in CUSTOMER MADE projects, the more the myriad of other entrepreneurial undertakings by ordinary consumers makes sense.
We have dubbed this trend ‘MINIPRENEURS’: a vast army of consumers turning entrepreneurs; including small and micro businesses, freelancers, side-businesses, weekend entrepreneurs, web-driven entrepreneurs, part-timers, free agents, cottage businesses, seniorpreneurs, co-creators, mompreneurs, pro-ams, solopreneurs, eBay traders, advertising-sponsored bloggers and so on.
It’s pretty neat to know that there’s a label out there for us nutjobs, and that we’re a serious market to contend with. Also some good info on what’s going on out there in the wild wild world of minipreneurs.
We want tools, information, opportunities, resources – and we’re willing to pay for it.
The smart aff will wonder how she can target that minipreneur market and profit off it. Creating ‘How You Too Can Make Gazillions In One Month’ ebooks have been done-to-death, but there’s always room for one more (as the success and buzz of The Rich Jerk recently proved – and heck yeah I bought it :lol:). However that’s not my thing.
Not only did I dive right in and devour that article (I found it inspiring and exciting), but I can see that there’s a place for my mad methods and preferences for operating online. Lots of room out there for this minipreneur. How bout you?
[sidenote: btw the domain minipreneur·com has been taken – I already checked :lol:]
PS: I’m still down-and-out for online activity but have finally narrowed down the problem: my 6 year old cable modem rolled over, coughed and is gasping for air. Will be replacing this week (in the meantime I’m juggling modem cords and connections while typing and working online trying to keep myself connected! :lol:!). As soon as I can squeeze in an hour to run out and swap modems I’ll be back in full-time biz (darn rl work crazy schedule, kiddo back-to-school + football practise + hockey tryouts and yada yada). Good news is that I’m able to keep up with my money stuff for the most part. It’s very aggravating though and my online time has been cut waaaay back atm.