I have a book pile stacked *this high* to read. How to choose what to read? I cracked this one open last night:

Web Copy That Sells by Maria Veloso - The Revolutionary Formula for Creating Killer Copy Every Time
*(that’s not an aff link btw)

Some things covered:

• Editorial style content, headlines, bullets
• Web Copy Dos and Don’ts
• 5 Ways To Write Scannable Copy
• Words Tell, Emotions Sell
• Modeling Success

And that’s just in the first couple chapters!

The key feature of this book IMO is the Web Copywriting BluePrint AND how to put that blueprint to work.

The book is very easy to read, not dry at all and not only has tips and tricks to write online copy that sells - but shows exactly how to implement them.

I’m only on Chapter Three (From Prospects to Purchasers: The Psychological Motivators) and can see already I needed to read this book on Day 1 of my affiliate marketing wild and crazy ride.

Two big thumbs up. Super rich in info.

PS: What does it take to close a sale? “Click Here To Order” isn’t it. Maria explains that in depth.