Weekly Summary – Missed This Yesterday

Just a few things I wanted to note from this past week. I haven’t spent much time at all keeping up with all the blogs or the news this week, so only a few links this time:

Major advertisers caught in spyware net

Are you a Customer Delighting SUPERstar?

Up to 38% of Google’s revenue may be fraudulent, lawsuit claims:

Can someone out there name another industry that has fraud rates anywhere near this level? Maybe loansharking? Drug dealing? I’m drawing a blank here..

Email Marketers Likely Unprepared for State Laws

Microsoft to Buy Adware Company???

The company that Microsoft has pursued is controversial: Claria, an adware marketer formerly called Gator, and best known for its pop-up ads and software that tracks people visiting Web sites. The Gator adware has frequently been denounced by privacy advocates for its intrusiveness.

Remixing or Scraping

Hmmm now I’m going to see if I can actually get any work done today! 😆

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I’ve been trying to find my way online for more years than I care to admit.

9 thoughts to “Weekly Summary – Missed This Yesterday”

  1. Yikes if cc fraud is that high – I’d hate to be a credit card company! :lol:! But 38% estimated click fraud – that’s really frightening. I don’t know that I can believe it’s that high. That’s saying every 2.5 clicks (or so) on Google Adsense are fraudulent.

    Surely it can’t be that high?

    I’d say one in three 😛

    Just joking.

  2. The 38% is taken completely out-of-context. The originating quote is that they detect click-fraud rates as high as 38%. This means that the samples were as high as 38%, not the entire survey. In other words, the entire survey was considerably less and may have been statistically zero.

  3. Thanks for pointing that out Randy – you’re right it’s not 38% across the board. In this article Click Defense rounds the average out to 20%:

    Red Herring Google Sued For Click Fraud

    Cottage industries of strategy and abuse have emerged around pay-per-click ads. Rival businesses that want to decimate their competitors’ ad budgets, as well as ad-hosting sites that get a cut of Google’s revenue, use software and cheap labor to ratchet up advertisers’ payments. Around 20 percent of clicks are fraudulent, according to Click Defense.

    And here is the 20% average again:

    Reuters.com – Google sued over “click fraud” in Web ads

    The figure most cited by independent firms that track the practice is around 20 percent.

    So on average 1 in 5 clicks are fraudulent (according to the above two articles), with some instances being as high as 1 in 2.25+ (the 38%) – other instances would test lower.

  4. I think the numbers are probably too high as well Randy. At least I hope so!

    I’m wondering if the click fraud problem is due in part to Google not setting a high enough standard for its adsense publishers. Here are a couple Blog Entries I made awhile ago.

    There really is a percentage of the ‘unprofessional’ participating here. “Click my Google Ads for Beer Money” and private click exchange clubs springing up, as well as incentivized clicking – this stuff is everywhere. It really needs to be wiped out and taken care of IMO.

    Maybe have a minimum base traffic level in order to participate in the adsense program? Like 3,000 or 5,000 visitors a month?

  5. These click scams are easily detected. If a blog has a CTR of 50%, then you know something is up. Also, if the CTR is high and 90% the click-thrus are coming from one IP address, then again, this isn’t rocket science. As much as people complain about click-fraud, I read as much about blogs that were cut-off from Adsense because of click-fraud. IMHO, Google is doing a great job, not perfect.

  6. Well I love this little diddy that just came out:

    Reporting publisher click fraud to Google just got easier

    I’m disappointed though that the average user would have no idea that they could report click fraud in that manner. In fact nowhere on that form does it display an option for click fraud reporting. You just have to somehow miraculously know the procedure to report click fraud.

  7. Uh oh – another study that affirms the 30% range Click Fraud Tested, Interesting Results

    The experiment found that in the higher paying regions of $1-$2, click fraud could account for as much as 30% of total clicks, but you were unlikely to be hindered by muppet competitors simply clicking away at your ads…

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