Hereâ€™s the typical mindset of a person getting started:
â€œIâ€™m starting out, so where do I get my domain name, hosting, autoresponders, how do I design a webpage and get it live on the Internet, how do I process credit cardsâ€¦â€?
Then this misguided individual will go all out to find out how to do all these things, and still go on to fail anyway.
And my definition of â€œfailureâ€? in this case, is simply being unable to bring home the dough.
There is a good reason behind thisâ€¦
You can read the entire article here:
Now affiliate marketing is a different animal than internet marketing, but the article has some great food for thought.
And I have to admit – I started out as a technician. Learning how to do html, how to upload and host, how to buy a domain name, how to install scripts, how to cut and paste aff codes, stuff like that. Well actually I still am learning, still trying to figure out the ‘techie’ stuff. To be involved with affiliate marketing, you pretty much need to know how to do the basics, it’s not worthwhile paying someone to set it up for you. At least until you figure out what works, what doesn’t, and why.
So sites are up and running, now what?
Off I go to dig into SEO and ppc and other methods to figure out how to get the traffic. Still working on that part. 😆 But I do see Jo’s point, we can get ourselves too bogged down with the technical stuff and not stretch our sites and ourselves into driving business, making sales, nailing down that marketing part.
Effective marketing doesn’t rely on Google’s results does it. The algo tweaks can’t touch it. Stuff to think about.