Login to your ClickBank account and you’ll see this announcement:
Great news! A new, simpler hoplink url format has been added. The format is as follows:
Affiliates may find higher conversion rates using this newer format because the personalized domain name will not be recognized by filters and spyware that block advertisements. Also, vendors (publishers) will appreciate the new format because it is easier to explain to new affiliates.
For more details about hoplinks please refer to our Hoplink FAQ.
Note that you are completely free to continue using the regular hop.clickbank.net format if you prefer. The tracking on our end works exactly the same for both.
– ClickBank Staff
Nice touch on ClickBank’s part to help us dodge those adblockers. Also relieved to see that the old affiliate links still work! Whew.