Patrick Gavin from Text Link Ads Inc. has prepared a nice *free* pdf guide to buying text link ads. It’s not only useful to those interested in buying text links though, it’s a great read on link building, the importance of anchor text and Google PR factors to consider.
Patrick talks about the value of links versus the ‘Content Is King’ theory. What onpage factors you need, but also discusses the value of offpage factors. Volume of links vs. Quality of links, etc. I read it in a few minutes and found the information useful.
Grab your free copy here (pdf file):