Merchant Datafeeds: Is The Writing On The Wall?

Dr. Andy Williams from ezSEO makes a prediction for this year that sites using scripts and software to crank out hundreds or thousands of pages to spam the search engines with (ie. merchant datafeeds) are going to take a serious hit. He’s suggesting that Google, Yahoo, MSN and other search engines won’t even ‘spider’ these types of sites.

EZ-SEO Article

{Scary Thought}

He encourages creating sites with real content and real value to protect ourselves from the sure to come changes that the search engines will put in place to stop the spamming. I’ve discussed this before here:

Does Google Hate Affiliates?

I see many affiliates and pros commenting on the importance of adding ‘Real Value’ or ‘Real Content’ to affiliate shopping sites to help build a safety net for your monster datafeed site, but no real solutions or suggestions. I know – we can’t let the competition figure out what we’re up to! ๐Ÿ˜† But to tell you the truth, I haven’t come across an affiliate site yet that offers anything special or valuable that the next several dozen don’t (speaking here about large datafeed driven sites selling physical products).

Sure we have the coupon sites or the product ratings sites, but that’s been done to death and more popping up every day. What else is there? How else can affiliates boost the value of their shopping sites (for both visitors and search engines)? Or do we all march out and add coupon/deal forums and ratings features for our visitors to take advantage of? Next we’ll all have the same monster datafeed driven shopping sites with the same forums and the same product ratings/discussions spamming the engines.

This has been a big topic of discussion between myself and another Super Aff friend. I really don’t know what the answer is. Yet. ๐Ÿ˜†

Maybe it’s time for me to start looking seriously at CPC rather than CPA and make a move away from product sales somewhat.

PS: Sign up for Andy’s newsletter. It’s not one long, continuous sales pitch. It’s a very info rich resource, and free! – Thanks Andy! (And he’ll give ya a big chuckle when he talks about his new baby daughter).


I've been trying to find my way online for more years than I care to admit.